A consumer behavior focused marketing strategist with over 6 years of experience and a proven record of collaborating with clients and cross-capability teams to develop strategies that simultaneously meet consumer needs and solve client business challenges. 


Specializes in brand strategy, digital, social and CRM strategy, consumer insight, competitive landscape analysis, and creative brief development for category-leading and -defying brands in telecom, automotive and consumer goods.

 

Experience

 

DigitasLBi

Senior Creative Strategist             November 2014 – Present

Responsibilities include: 

  • Strategic leader across Sprint's digital and direct marketing programs and KitchenAid brand campaigns
  • Partner with clients on quarterly/annual strategic planning to develop CRM and content strategy
  • Produce strategic POV’s aimed at optimizing business results and creative performance through strategy, message, channel and/or tactic recommendations
  • Coordinate and conduct qualitative research focus groups and interviews to uncover compelling insights and opportunities
  • Support new business pitches with competitive audits, consumer research, and SWOT analysis
  • Manage and mentor two junior strategists

Clients include: Sprint, KitchenAid

Sanders\Wingo Advertising

Account Planner               July 2013 – October 2014
Junior Account Planner    June 2011 – July 2013

Responsibilities included: 

  • Advocating on behalf of the consumer throughout the creative process from creative brief development and briefing to concept reviewal to client presentation
  • Serving as agency expert on consumer and cultural insights, category and competitive trends and client’s business goals/challenges
  •  Leading weekly, monthly and quarterly media performance reporting to track calls, clicks and conversions by segment
  • Supporting development and implementation of the agency’s behavioral economics research practice: Behavioral Science Lab

Clients include: AT&T, MINI USA, Texas Historical Commission and Greater El Paso Credit Union

LatinWorks

Junior Account Planner August 2010 – June 2011
Account Planning Intern February 2010 – August 2010

Responsibilities included:  

  • Tracking consumer trends within the Hispanic market and general market to support strategic planning with actionable consumer insight
  • Supporting winning new business pitches for Post Cereal and Chevy with consumer insight, category research, and competitive analysis

Clients: Post Cereal, Texas Lottery, Kimberly-Clark, ESPN Deportes and Bacardi